The retail landscape is rapidly changing, and for leading brands, cutting through the media noise is key to attracting consumers and turning them into customers. Studies show that 70% of the human brain is used for sight — and marketing technology such as smart digital signs elevate the way brands engage consumers, drive sales and impact brand value. Influential shopper experiences need to be powered by an impactful digital communication strategy — driving shopper attention and action. Scala powers millions of digital signs around the world, leading the wave of transformation in brick and mortar retail.